BASIC DESIGN
THE PRINCIPLES OF DESIGN BALANCE
Balance in design is similar to balance in physics
A large shape close to the center can be balanced
by a small shape close to the edge. A large light
toned shape will be balanced by a small dark toned
shape (the darker the shape the heavier it appears to be)
GRADATION
Gradation of size and direction produce linear perspective. Gradation of of colour from warm to cool and tone from dark to light produce aerial perspective. Gradation can add interest and movement to a shape. A gradation from dark to light will cause the eye to move along a shape.
REPETITION
Repetition with variation is interesting, without variation repetition can become monotonous.
The five squares above are all the same. They can be taken in and understood with a single glance.
When variation is introduced, the five squares, although similar, are much more interesting to look at. They can no longer be absorbed properly with a single glance. The individual character of each square needs to be considered.
If you wish to create interest, any repeating element should include a degree of variation.
CONTRAST
Contrast is the juxtaposition of opposing elements eg. opposite colours on the colour wheel - red / green, blue / orange etc. Contrast in tone or value - light / dark. Contrast in direction - horizontal / vertical.
The major contrast in a painting should be located at the center of interest. Too much contrast scattered throughout a painting can destroy unity and make a work difficult to look at. Unless a feeling of chaos and confusion are what you are seeking, it is a good idea to carefully consider where to place your areas of maximum contrast.
HARMONY
Harmony in painting is the visually satisfying effect of combining similar, related elements. eg.adjacent colours on the colour wheel, similar shapes etc.
DOMINANCE
Dominance gives a painting interest, counteracting confusion and monotony. Dominance can be applied to one or more of the elements to give emphasis
UNITY
Relating the design elements to the the idea being expressed in a painting reinforces the principal of unity.eg. a painting with an active aggressive subject would work better with a dominant oblique direction, course, rough texture, angular lines etc. whereas a quiet passive subject would benefit from horizontal lines, soft texture and less tonal contrast.
Unity in a painting also refers to the visual linking of various elements of the work.
YAYOI KUSAMA'S ART WORKS    |
My
comment about Yayoi Kusama
For me, Yayoi Kusama is a excellent designer
that I admire. Her works influence the
world of designer. Actually, i’m not really like her works.
First, she often use two color for her works. But if she apply more color on
her works it will be more perfect. Then, she use repetition principle to apply
on her art, but the dots was separate. Maybe she should combine the dots
together to show the dots be more creative.
The
concept of my design
ØMy design is about the path
of life
Øi apply three basic color
for my design: red, yellow and blue
ØEach color have their own
meaning
•Red is the color of blood.
So it’s about the relationship
•Yellow is similar with
color of gold. So it’s about the business
•Blue color is the symbol of
the time that spend
ØAll
of the dots are move through the (white) center
ØThe
color rings that around the (white) center
•Rainbow
color is about the feeling of a person such as angry, happy, nervous, excite,
expect…
•The
black color is the symbol of death
•The
white center is the meaning of a person that return to nothing after death
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LINE
Name Card Design
 
Paper Cut
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